The defining aesthetic of this decade has no logo, no slogan, and a price tag discreet enough to require an invitation. That, of course, is the joke.
Quiet luxury — the austere, craft-forward, proudly unbranded palette of cashmere, silk and Italian wool — has become so mainstream that its originators are privately unnerved. "The moment a trend gets a name," said one Milan-based creative director, "it is already on its way out."
What comes next
Expect a slow, deliberate reversal: visible craft, small-logo revivals, and colour, carefully. The pendulum swings both ways.